First Watch, which is known for breakfast, brunch, and lunch, has opened its fourth area restaurant off of Nicholasville Road. They had a soft opening this past weekend, but doors officially opened Monday, February 4. Other locations are N. Broadway, Richmond Road, and Hamburg.
This new First Watch is the eighth restaurant that has opened in the Lexington and Louisville markets as part of an agreement with Kentucky-based Bluegrass FW, LLC. The group opened First Watch in Lexington in September 2012 and is now continuing its expansion throughout Kentucky and southern Indiana. Owner Gary Holland also owns and operates Skyline Chili and LaRosa’s restaurants in Lexington.
“Since we first opened First Watch in Lexington in 2012, we’ve seen nothing but wonderful support from the community here,” said Gary Holland, owner of Bluegrass FW, LLC. “During the past seven years, the brand has grown and evolved tremendously. We can’t wait to show off our new restaurant design off Nicholasville Road and to serve our friends and neighbors at First Watch in Lexington for years to come.”
First Watch’s menu takes a traditional and innovative approach with offerings made to order using farm fresh ingredients. It includes items such as Avocado Toast, Smoked Salmon Eggs Benedict, Farm Stand Breakfast Tacos, and Lemon Ricotta Pancakes. The new restaurant offers healthy, flavorful favorites like house-made granola and pico de gallo, organic greens, house-roasted vegetables, and cage-free eggs. It also offers a more indulgent, traditional breakfast, brunch and lunch.
First Watch on West Reynolds Road serves the restaurant’s new Project Sunrise coffee. It is grown by an independent group of female farmers in Huila, Colombia, called Mujeres en Cafe. The restaurant has different options from its Juice Bar – including the Kale Tonic – juiced in-house daily.
First Watch serves its entire menu seven days a week from 7 a.m. until 2:30 p.m.
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